Tuesday, October 18, 2011

What do Women Want?

Men seek money and progression, women want culture and flexibility. Fred Van der Tang, CEO of Randstad, said in the face of the Australian skills shortage, the results of this Randstad survey should push Australian companies to assess their ability to attract talent.

Men and women are from different worlds when it comes to job-hunting, new research has revealed. A survey of 7,000 Australians found male jobseekers look for money and career progression, while women look for a strong workplace culture, flexibility, convenience and development opportunities.

“Our employer branding research demonstrates the need for a measured approach to talent attraction,” said Randstad CEO Fred van der Tang. “It is important for employers to recognise that men and women often have very different requirements and it is wise to focus on applying this knowledge through the entire hiring process—from preparing the job description and writing the job ad to conducting the final interview.”

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